The pet grooming business is booming here in 2019! You're probably so busy working IN your business that you don't have much time to work ON your business. Here at Groomy our goal is to help you work ON your business so that you can get the most out of it in terms of financial gain, but also in terms of personal enjoyment.
Here are some tips we have for growing your pet grooming business in 2019.
If you haven't done so recently, take some time to go online and do some looking around to see how your business is represented. Make sure you come up in the Local Listings when you Google "Pet Groomer YOUR TOWN". Check the listing and look to see if there are any reviews of your business that you aren't aware of.
Make sure to also look at your competitors. If you were searching in your area, whose reviews stand out in terms of quantity and quality. Don't be afraid to ask customers to provide you a good review for good service! We recommend emailing customers with a link on where they can go to write a review of your business.
Most people visits websites when researching new companies to do business with. If your site is old and stale, get it updated! There are many affordable and easy ways to get a modern looking website. You don't need to break the bank to look professional.
Making sure your website looks good on a mobile device is extremely important. Over 50% of traffic online comes from people surfing from their phones. If your site hasn't been updated to be "responsive" to screen size, replace it ASAP!
Lastly, make sure you have GOOD pictures on your website. Your clients are the cutest subject matters available! Offer your customers a discount if they allow you to use their pets on your website. Then make sure you're getting good photos, in good lighting with plenty of cute faces!
Good record keeping is crucial to business success. And you should be keeping records in a system that is electronic and provides good reporting functionality.
Taking the time to go through your customer records is important. You can use it to follow up with customers you haven't seen in a while. You can also do some analysis of the types of services your customers prefer and create special promotions around those services.
Your customers ARE your business. The records you keep on customers provides you with the best insights on what to do to improve and grow your business.
Have some questions on growing your grooming business? Give us a shout and we'd be happy to help.
Tim Laubacher is the president of Sound Web Solutions, a web development company in Haddam, Connecticut. Sound Web has been developing solutions since 2009 and has helped hundreds of business owners improve their businesses with automation.